The artistic direction "ARTE PRECIOSA" (protected at the INPI International) created the association "PACIFIC FASHION ART" in 2022, it produced 2 editions in 2023 and 2024.

Its objective is to promote local talent and produce a unique event that brings together all creative collaborators in the art of fashion, stage and entertainment in New Caledonia.

She translates a client's messages through images, she is the creative soul of the structure or project and she is responsible for the visual and artistic aspect.

She manages a team of creative collaborators. She develops a concept and distributes the work among the graphic designers, illustrators, photographers, and other members of her team. She oversees the creative process, submits proposals to collaborators, revises them if necessary, and then ensures technical and logistical follow-up.

It defines the artistic and technical characteristics, chooses, builds and coordinates the entire offering, whether it is a program, a publication, a multimedia project, an advertising campaign, a film or audiovisual or media production.

It also provides artistic management, programming design and monitoring, coordinates the planning of artistic activities, develops artistic and cultural partnerships (artists to produce, musical pieces, TV, radio or film programs to broadcast, co-productions, tours, educational activities, etc.)

It also serves the communication purpose and helps to attract public attention through aesthetics and multimedia animation.